► Tell us about you and your podcast.
We met at the age of 17 while working in a beauty supply store. Our friendship has that has lasted our entire lives. While we took separate paths after graduation, our friendship has always been an underlying current in their lives. Climbing the corporate ladder, marriage, motherhood, divorce, and even the death of two husbands, we have been through it all. In this podcast, they will share our advice and experience. Like their friendship our always been, we will tell it Honestly Unfiltered.
While our target audience is women our age, we have had men and women of all ages listening to the show. Anyone can benefit from our knowledge of the subjects we are discussing.
► Why & how did you start this podcast?
Our friends and family have been telling us for a long time that we have great chemistry as friends and are very funny (their words, not ours). After being told this so much, we decided to give it a go. We hope that our life experiences will help other people with theirs. We have both experienced great triumph and great tragedy in our lives. If there is any message that we can send is that there is hope. No matter what anyone is going through, it can get better... this too shall pass, and if you can laugh through it... that will help ease the burden.
► How'd you find the time and funding to do this podcast?
We are both full-time professionals. We record on Saturday or Sunday for an episode to launch on Monday. It is a tight turnaround, but we work better under pressure, so it is about a 1-2 day turnaround time. Our episodes are, as we say, "honestly unfiltered," which means we go with what is recorded and do not spend hours piecing recordings together. We give it a run-through to ensure that everything has been recorded in good quality, make a few tweaks to sound, and add the music. We fund the podcast ourselves and market it through social media outlets.
► What do you gain from podcasting?
While we both regularly see a therapist talking it out among your friends is sometimes the best therapy, right? We have always benefited in our friendship by talking together through our issues. In recent weeks Jeni has gone through some personal struggles that she has shared. We are booking guests for our show and hope to learn from their experiences.
We would love to have a sponsor one day, but as of right now, our audience is small. We are six episodes in, but we are growing.. we have gone from about 20 downloads a week to 110, which is still small, but the growth is positive and encouraging.
► How does your podcasting process look like?
We try to record in person, but that is not always possible since we live 45 minutes away. When in-person, we record directly into Apple GarageBand using XLR type microphones into a Focusrite Scarlet 4x4 audio interface. When we record remotely or do an interview with a guest who lives further away, we use Squadcast. We have experimented with other remote recording software and feel that Squadcast gives us the best quality.
If we are interviewing a guest, we do as much research as we can about them and the same for a specific subject matter that we are discussing. We have been known to show up with nothing on the agenda and go from there.
► How do you market your show?
We are on all of the major podcasting platforms. 56% of our listeners come from Apple Podcasts. The rest come from Spotify, iHeart Radio, Google Podcasts, and our RSS feed on our website www.keriandjeni.com.
We find that we are receiving the most listeners from Instagram.
► What advice would you share with aspiring (new) podcasters?
We started recording a few weeks before we launched to test everything out. We didn't use those episodes but used some of the material for a trailer. We saw that we were dragging our feet a bit, so we launched a trailer, set a launch date for the episode, and put our feet to the fire. Every week, having a Monday release date keeps us accountable for putting out new material.
If you do not try, you will never know what could happen. Even if only five people listen to your show, that will eventually lead to more. We joined Facebook groups for beginning podcasters and listened to their peaks and pitfalls along the way, which helped us. Most importantly.. have fun!
► Where can we learn more about you & your podcasts?